Personal Brand

The Challenge

Designing for yourself is always harder than designing for clients. I needed a brand identity that felt authentically me, professional but approachable, calm but confident.

The focus had to be typography-led rather than relying on illustrations or icons. Something that would feel timeless, not trendy.

The Thinking

After visiting Nashville and seeing letterpress poster work everywhere, I fell in love with that aesthetic; bold, tactile and classic. But when I started working with letterpress-style typefaces, they felt like they'd date quickly. The solution was to take structure and weight of those letters but strip away the texture, creating something that kept the spirit without the gimmick.

The colour palette needed to feel calm and trustworthy. Sage green became the foundation; it's earthy, grounded, not trying to shout for attention. I wanted something that said 'you can trust me with this' rather than 'look at me.'

The logo is typography alone. No icons, no illustrations, just confident lettering. If you love type as much as me, you don't need to dress it up.

Like what you see?

This brand identity keeps things simple and focused, like my approach to design. Want to see how I could do the same for your business?